It takes a lot of blood, sweat, tears, and hard work to build a solid brand reputation. It takes only a few moments of neglect or lack of oversight to place all that effort at risk. Working with the right brand reputation management firm can help you manage your brand reputation effortlessly. However, if you wish to do it yourself, these five brand reputation management techniques can generate impressive results.
1. Local and Online Brand Management and SEO
Effective online reputation management for business involves many moving parts working together. It isn’t only important to monitor and maintain your own online reputation. You must also monitor and analyze the reputation of your competitors. The process is complex and includes all the following steps and a few more when done right.
- Local SEO
- General SEO
- Targeted review management (including generation of positive reviews, removal of negative reviews, and promotion of favorable reviews for your business)
- Brand monitoring
- Customer sentiment audits
It is a time-consuming process that can protect your business reputation effectively. However, it is best if you constantly revisit your strategy to enjoy consistently favorable results.
2. Wikipedia Business Page Optimization and Repair
Your Wikipedia Business Page serves as your “virtual shingle.” It’s one location where people can go to learn about your business. If you don’t have a Wikipedia Business Page, your first step is to create one. Then, you must control the information on your page.
When other people control the information on your business Wikipedia page, other people control the narrative about your business. Perhaps even your competitors. This means you may need to invest significant time and energy in repairing inaccurate and misleading information about your business on your own Wikipedia Business Page.
3. Public Relations and Brand Repositioning Services
The world of public relations has changed over the past decade or so. It isn’t your grandfather’s PR. As more people become constantly connected to the World Wide Web, public relations business solutions involve building relationships, earning trust, and motivating people to buy the products and services you are selling. A winning PR strategy is essential for brand reputation management in today’s connected business world.
4. Comprehensive Search Engine Optimization
Few services are more confusing to businesses than SEO services. Unfortunately, effective search engine optimization is how your business gets found on today’s crowded internet. That means you need an effective strategy for helping your brand rise to the top of the web results where it matters most for your industry, location, and business.
5. Social Media Optimization and Management
Another useful strategy for brand reputation management is to optimize and manage your social media contributions. Social media moves at the speed of light, it seems. A small problem can easily balloon into a major PR nightmare in a matter of minutes. Constant monitoring and management are essential so that small problems aren’t ignored or overlooked.
NetReputation.com understands the subtle nuances and behind-the-scenes strategies for winning brand reputation management endeavors. Contact us today to learn more about how we can help you with all these techniques and so much more.